Why we think wool is a great material

Durable

Wool retains its composition for longer than synthetic fibers. While synthetic fibres tend to compress over time, wool continually springs back into shape, retaining up to 95% of its thickness throughout years of use.

Easy care

Wool fabrics are easy to clean because they have a natural protective coating which makes wool products more resistant to staining. Because of its absorbent fibres wool doesn't collect much static. Static attracts lint, dirt, and dust.

Natural insulator

Wool buffers the extreme cold or hot air on the outside, keeping your body in that optimal temperature zone for comfort and rest.

Non-allergenic

Wool is almost entirely non-allergenic. Although some people do have a rare natural allergy, most people's allergy to wool is a reaction to the many harsh and toxic chemicals that go into the treatment of the fabric.

Sustainable

Wool is a protein fibre formed in the skin of sheep, and is thus 100% natural, not man-made. It also represents a form of carbon storage: about 50% of the weight of wool is pure organic carbon.

Breathable

Wool breathes well so it releases heat more easily and is also less likely to hold smells.

Biodegradable

Wool is 100% biodegradable. When a natural wool fibre is disposed of in soil, it takes a very short time to break down and decompose.

So is it perfect?

Sadly enough nothing is perfect. Neither is wool. Energy is needed to treat and clean the wool, which means sheep farms contribute to greenhouse gas emissions. Besides that, wool is an animal fibre, which means that sheep (or other animals) might get hurt during the process of shearing. Cruelty to sheep by shearers still exists today, and tends to be the cruelest in big industrial farming systems. Small-scale artisanal wool is more likely to be cruelty-free.